Kramer

Kramer is all about second chances—giving items new life and promoting a sustainable, community-centered lifestyle. But Kramer is more than just a shop—their spaces serve as cultural hubs, hosting events that spotlight local artists and musicians. In collaboration with Büro a+o, I tackled the challenge of creating a visual identity that clearly separates communication for their cultural events from their secondhand offerings, all while staying true to the Kramer brand. Together, we developed a flexible poster system that gives each event its own unique flair while preserving Kramer’s recognizable style. The result? A fresh approach that sparks curiosity, celebrates their secondhand charm, and keeps their messaging distinct and effective.

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